Sunday, March 30, 2008

Madonna's millions from Hard Candy ads

An article in todays edition of UK newspaper The Sunday Telegraph looks at Madonna's Hard Candy advertising deals:



She might be just months away from her 50th birthday, but Madonna is proving she's still the ultimate Material Girl when it comes to making money from her music.


The singer, who is the most successful female recording artist in history, has earned millions with her new album Hard Candy - even though it does not go on sale until next month.


She has signed lucrative contracts with major companies including Vodafone, Unilever and Fuji, which will use her music to sell products from hairspray to mobile ­phones.


The deals, which involve more than half the tracks on the album, have not only earned the London-based mother of three a not-so-small fortune, they will ensure her album receives free global publicity ahead of its release.


To continue reading this article visit www.telegraph.co.uk

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