Madonna's coming concert tour is to feature what appears to be a first in the concert business: An official ticket reseller that will peddle seats at marked-up prices to fans who couldn't get them through normal channels. In the U.S. and Canada, eBay Inc.'s StubHub will serve as the "official fan-to-fan ticket marketplace." In Europe, the role will be filled by Viagogo Ltd., a ticket reseller that also will sell "VIP packages" -- higher-priced tickets that include amenities like backstage passes and meetings with performers.
The Source: The Wall Street Journal
The Source: The Wall Street Journal
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